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Features of advertising and PR in the K-POP industry in South Korea
The article analyzes the features of advertising and PR in the K-POP industry in South Korea. Features of media space in South Korea, influence of K-POP performers on society and its behavior have been studied. Also, are given and analyzed examples of advertising and PR in the music industry of K-POP.
advertising, PR, K-POP, South Korea, music industry, audience, public impact, communication.
Статья опубликована в сборнике «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations».