Advertising as a means of psychological influence

The article analyzes various ways of psychological influence on a person that are used in advertising, and also reveals the essence of advertising as a powerful means of psychological influence. In addition, there were the main stages of psychological impact in advertising, namely: persuasion, drawing attention to advertising, motivation, suggestion. In addition, examples of each are also given and analyzed.

advertising, psychological impact, emotional impact, social impact, cognitive impact, visual impact, social proof, personal identification, consumer risk