Аннотация: One of the most difficult tasks of the modern national economy is the dynamic development of various types of regions within a single economy. Regions differ from each other in their competitiveness potential and regional development interests, which must be effectively integrated into the development model of the Russian economy. To solve the problem of qualitative growth in the competitiveness of the region, it is necessary to formulate a socio-economic regional strategy that would determine the way to achieve sustainable economic growth and unlock the potential of the region with the most efficient use of its resources.