Introduction

In the context of globalization, international news dissemination is an important way of information exchange and cultural dissemination between countries.As important partners of the “Belt and Road” initiative, China and Kazakhstan, the international news reports of their news websites not only affect the public perception of international affairs between the two countries, but also shape their respective international images.This research focuses on international news reports from news websites of the two countries, analyzes their characteristics and differences, and aims to provide a reference for cross-cultural communication research[3].

Features of international news reports on China News Website

1.Macro narrative and national image shaping: In international news reports, China News websites often present international affairs from a macro perspective.For example, reports on international conferences related to the ”Belt and Road» not only pay attention to the conference itself, but also emphasize its far-reaching significance to economic cooperation and cultural exchanges between countries along the route, and shape China’s image as a responsible country through macro narratives. Image.The content of the reports mostly revolves around topics such as great-power relations and global governance, reflecting China’s active participation and contribution in international affairs[1].

2.Emphasize international cooperation and common development: In the selection of international news, China News Website focuses on reporting on international cooperation projects and multilateral diplomatic activities.For example, reports on China-Kazakhstan cooperation projects highlight the mutual benefit and win-win situation between the two sides in the fields of energy and infrastructure construction, and emphasize the importance of common development and cooperation.This reporting tendency reflects the concept of “win-win cooperation” in China’s foreign policy and aims to convey a positive signal that China is willing to develop hand in hand with other countries[1].

3.Rigorous and standardized language style: The language of international news reports on the China News Website is rigorous and standardized, and the words are accurate.When it comes to sensitive topics such as politics and diplomacy, be cautious in wording and follow official expressions.For example, when reporting on international disputes, more objective and neutral expressions are used, emphasizing the settlement of problems through dialogue and consultation, reflecting the professionalism and sense of responsibility of the Chinese media in international news reporting[5].

Features of international news reports on Kazakhstan news websites

1.Focus on geopolitical and regional development: Kazakhstan news websites focus on geopolitical and regional development issues in international news reports.Due to its special geographical location, special attention is paid to the dynamic reports of Central Asia and surrounding countries.For example, reports on related activities of the Shanghai Cooperation Organization focus on the process of regional security cooperation and economic integration, reflecting Kazakhstan’s active participation in regional affairs.At the same time, reports on the dynamics of the international energy market are also more frequent, reflecting the dependence of its economic structure on the energy sector[2].

2.Diverse reporting perspectives: Unlike China’s macro narrative, Kazakhstan’s news websites have a more diverse perspective on international news reporting.In addition to reports from the official perspective, it also focuses on presenting the views of civil voices and different stakeholders.For example, when reporting on international cultural exchange activities, we not only pay attention to cooperation at the official level, but also interview ordinary people participating in the activities to show the cultural exchange experience from a diverse perspective.This multi-perspective reporting method makes international news more vivid and close[3].

3.Language expression takes into account tradition and modernity: The international news reports of Kazakhstan’s news websites take into account traditional and modern elements in language expression.In reports involving traditional culture and ethnic characteristics, the language is rich in cultural connotations; when reporting on topics such as modern science and technology and economic development, the language is concise and clear, which is in line with the characteristics of modern communication.For example, when reporting on international sports events, it not only introduces the modern competitive characteristics of the event, but also incorporates Kazakhstan’s traditional sports and cultural elements to show its unique cultural charm[3].

Analysis of the reasons for the differences in international news reports on news websites of the two countries

1.Cultural background differences: Traditional Chinese culture emphasizes collectivism and harmonious coexistence, which has affected the characteristics of China News websites that pay attention to macro-narratives and international cooperation in international news reports.As a Central Asian country, Kazakhstan’s culture combines nomadic traditions with modern civilization, making it pay more attention to geopolitical and regional development in international news reports, while paying attention to the presentation of diverse perspectives[3].

2.Media environment and policy orientation: China’s media environment emphasizes the social responsibility and national interests of news reporting, and policy orientation promotes news websites to shape a positive national image in international news reports.Kazakhstan’s media environment is relatively diverse. Different types of media websites have different priorities in international news reporting. Policies also encourage the media to play an active role in international affairs, but give a certain degree of freedom of reporting[5].

3.National development needs: As the world’s second largest economy, China’s international news reports focus on demonstrating the responsibilities of major powers and the results of international cooperation to enhance its international influence.As an important country in Central Asia, Kazakhstan’s international news reports focus on regional development and geopolitics, aiming to enhance its position in regional affairs and promote national economic development[4].

conclusion

Chinese and Kazakh news websites have their own characteristics in international news reports.The China News website is oriented to macro-narrative and international cooperation, and the language is rigorous and standardized; the Kazakhstan news website focuses on geopolitical and regional development, with a diverse perspective and a language that takes into account tradition and modernity.These differences reflect the differences in culture, media environment and development needs of the two countries.In the future, news websites of the two countries can strengthen exchanges and cooperation in international news reports, promote cross-cultural communication, and contribute to the construction of a more harmonious international communication order.