Аннотация: This study examines the artistic strategies of contemporary fashion houses that draw on the legacy of Carl Fabergé. Using specific collections (Mary Katrantzou, Balmain, Dear Passenger N, Roseville) as examples, it reveals the mechanisms of complex reinterpretations of historical cultural codes—from the direct borrowing of decorative motifs to structural and conceptual assimilation. The study demonstrates how Fabergé's legacy, symbolizing Russia's golden age and impeccable craftsmanship, becomes a strategic resource for enriching the narrative of contemporary collections. The study covers the period from 2011 to the present.