Аннотация: This article focuses on the analysis of the PR campaign for the film «The Devil Wears Prada 2», which represents a well-structured marketing ecosystem for promoting the film. Based on the examination of official press releases, industry publications, and social media, the article explores the key components of the sequel's PR campaign, including brand collaborations, event marketing, and press tours, which contributed to the film's popularity. The article also delves into the effectiveness of the communication channels and interactions with the target audience used to promote the film. The article also provides examples of Russian companies and brands that have embraced the global trend of film production.