Аннотация: The article analyzes various ways of psychological influence on a person that are used in advertising, and also reveals the essence of advertising as a powerful means of psychological influence. In addition, there were the main stages of psychological impact in advertising, namely: persuasion, drawing attention to advertising, motivation, suggestion. In addition, examples of each are also given and analyzed.
Ключевые слова: advertising, psychological impact, emotional impact, social impact, cognitive impact, visual impact, social proof, personal identification, consumer risk
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations»