Аннотация: The article presents 12 contemporary trends in the development of the creative economy in Russia that significantly influence changes in the social and economic spheres. The author examines key elements such as the implementation of digital technologies that open new opportunities for artists and entrepreneurs, as well as shifting consumer preferences that redirect demand towards unique and original products and services. An important aspect is the government support for creative initiatives, manifested through various programs and grants aimed at developing innovative projects.
Furthermore, the article highlights the growing community of creative entrepreneurs and their pursuit of collaboration, leading to the formation of new clusters and ecosystems. Based on the conducted analysis, the author identifies the advantages that the creative economy brings not only as a driver of economic growth but also as a factor that contributes to social integration and cultural exchange. Sustainable development of the creative economy in Russia requires concerted efforts from all stakeholders — from business to government — to improve the average quality of life for citizens and develop the creative potential of the nation.