Аннотация: The article explores the prospects for the development of the creative economy in Asian countries, analyzing the key factors contributing to its growth. It examines the cultural, economic, and political aspects influencing the development of creative industries in the region. Special attention is given to the importance of government support, international cooperation, and innovative strategies to enhance the competitiveness of Asian countries in the global market. The conclusion offers recommendations for sustainable development of the creative economy amidst contemporary challenges.