Аннотация: This article analyzes the use of various advertising and marketing tools in the promotion of beauty products. The work touches upon the main theoretical and practical aspects of advertising communications, their types, functions, characteristics, application in the beauty industry, as well as the impact of advertising communications on the success of companies.
Ключевые слова: beauty industry, advertising communications, advertising, integrated marketing communications (IMC), promotion, target audience, digital marketing, emotional impact, creativity, brand, advertising campaign.
Статья в сборнике научных трудов по материалам конференции (форума) «Global Research Conference on Sustainable Futures»