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Branding as a tool of modern marketing theory

Bochkarev A.Y.

Аннотация:

In the proposed article the author provides an overview of the theoretical approach to the brand promotion process.

Ключевые слова:

brand, brand promotion, branding, brand positioning.

Статья опубликована в сборнике «International Conference on Advancing Knowledge from Multidisciplinary Perspectives in Science, Engineering & Technology».