Аннотация: The article deals with the interdisciplinary notion of emotive archetype as applied to the sphere of formation of ethnical identity. The conceptual grounds are given for the consideration of emotive archetype as an integral component of individual and ethnically generalized picture of the World. The investigation of emotive archetypes as explanatory cultural construct has vivid pragmatic and prognostic function as far as this notion is connected with motivation and value base of ethnic group activity.