Аннотация: The article addresses the pressing issue of developing economic mechanisms for state support of the creative economy, which has become a key driver of development in the 21st century. The author provides a comprehensive analysis of support instruments in Russia and abroad, including grant programs, tax incentives, preferential lending, and crowdfunding platforms. The study's scientific novelty lies in its comparative analysis of Russian and foreign practices, as well as its focus on unique domestic initiatives like the National Award "Creative Business." The findings have practical relevance for improving state policies in the field of creative industries.