The specifics of promoting a musical band in Russian show business

The article examines the evolution and specifics of promoting musical artists in the Russian show business. It analyzes the industry's transformation from a state-controlled Soviet system to the modern digital era, characterized by a dual market structure of mainstream and indie scenes. The article outlines a comprehensive strategy for success, emphasizing the need to blend traditional methods with digital tools like social media and streaming platforms to build a strong brand and connect with the audience.

promoting a musical band, russian show business, music industry, digital platforms, artist brand, streaming services, social media