Аннотация: This article analyzes modern advertising technologies in museum activities. It covers the main theoretical aspects of museum marketing and examples of the practical application of modern advertising tools in Russia and abroad.
Ключевые слова: museum marketing, modern technologies, museum advertising, integrated marketing communications, gamification, AR, VR, mobile apps, artificial intelligence, NFT, UGC marketing, viral effect.
Статья в сборнике научных трудов по материалам конференции (форума) «Worldwide Forum on Technology, Culture, and Human Development»