Аннотация: The article talks about what PR (public relations) is, what different organizations need it for, and what tools are used for this. Both traditional methods (working with the media, events, sponsorship) and modern digital tools (social networks, working with bloggers) are described. Special attention is paid to choosing the right tools for specific purposes and errors that may occur in the process.
Ключевые слова: PR, public relations, PR tools, traditional tools, modern tools, press release, media publications, sponsorship, social networks, influencers, bloggers, crisis PR, internal PR, brand reputation, target audience.
Статья в сборнике научных трудов по материалам конференции (форума) «Global Research Conference on Sustainable Futures»