Slogan as an acutely social trend of the 2010s latest fashion

At 21 April, 2020, there are 1 million 300 thousand publications for the hashtag “fashion statement” at Instagram social network. This frequency of mention suggests that slogans on clothing are the most capacious and simple way to express current main symbols. The object of research in this article is the semantic load and the function of using a slogan.
The subject of research is compact, meaningful and highly functional phrases that occupy any free physical and mental place because of simplicity and attractiveness.

fashion statements, slogan, tagline, self-presentation, trend, Katharine Hamnett, Vivien Westwood, Viktor&Rolf, Demna Gvasalia, Moschino, Open Ceremony, R13, Asish Gupta.