Application of product placement technology in the game sphere

The article discusses the advertising technology called product placement, as well as the peculiarities of using this technology in such a sphere of information technology as the game industry. The article considers the peculiarities of advantages and disadvantages of placing product placement objects in the game environment, peculiarities of perceiving them by the player. Examples of application of product placement technology in games are considered.

product placement, in-game advertising, in-game advertising, game industry, dynamic in-game advertising, static in-game advertising, game context, immersive effect, game context, advertised brand, advertised product.