Аннотация: The article is devoted to the analysis of modern trends in the consumption of a cultural product. The article discusses the issues of organizing the work of cultural product manufacturers with online platforms designed for its marketing. The article also considers aspects of the formation of the value chain of a cultural product.
Ключевые слова: development, management, cultural product, creative space
Статья в сборнике научных трудов по материалам конференции (форума) «International conference on Research in Engineering, Science and Technology»