Verbal behavior as an effective form of communication of a socio-political figure (on the example of Dwight David Eisenhower)

The article examines verbal behavior of Dwight David Eisenhower, the 34th President of the United States of America. The specificity of the socio-political language is traced (by the example of the speech, named “Eisenhower’s farewell address to the nation”). The specifics of the construction of the speech of a public and political figure of the USA are revealed. It is concluded that verbal behavior largely determines the success of verbal communication.

socio-political speech, verbal behavior, linguistic means, verbal communication.