Hidden marketing and native advertising

Дата публикации: 28.04.2023

Hidden marketing and native advertising

Logvinova K.A.
Shvedova O.D.
Katusheva A.K.
Obidina V.R.
Podsevalova A.V.
Аннотация: This paper examines the effectiveness of using hidden marketing and its growing popularity among Internet users. We also highlighted the types of marketing , its main advantages and marketing techniques.
Ключевые слова: media, native advertising, hidden marketing, undercover, reliable, direct interaction, useful to the audience, efficiency
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