Аннотация: This paper examines the effectiveness of using hidden marketing and its growing popularity among Internet users. We also highlighted the types of marketing , its main advantages and marketing techniques.   
   
       Ключевые слова: media, native advertising, hidden marketing, undercover, reliable, direct interaction, useful to the audience, efficiency   
                      Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Innovation and Sustainability»
            
             
   