The ability to speech activity is given to a person genetically, from the moment of birth. The need for communication and information exchange creates conditions for each person to have their own information space of the brain.

However, a person began to actively think about the ordering of his speech space after the appearance of such «smart» devices as a teletype, telephone, radio transmitter, computer, Internet, smartphone, voice assistants, chatbots, etc.

In this situation, the processes of processing internal and external information by the brain are rapidly accelerating, creating statements or written messages within 3-7 seconds, perceiving and analyzing the statements of the interlocutor, masking their intentions with words.

The modern pace of information exchange required the creation of «semantic search systems» in the brain’s own information space – speech robots of various functional specialization in order to ensure continuity of thinking processes and quick response to new semantic events and information challenges.

The human brain must learn to respond effectively to the dynamics of the development of the external, including social networks and the Internet, information space and carry out continuous management of its internal speech robots – search semantic systems. This will help a person to overcome the pressure of «smart programs» that display the capabilities of artificial, supposedly, intelligence and voice robots (chatbots) that successfully copy the natural national languages of speech communication. The activity of the external information space forces a person to communicate with numerous applications, speak, write, think according to their programming algorithms, «convincing» the brain more and more of the ineffectiveness of using the natural (native) language, since it no longer corresponds to the «progress» achieved by mankind against their background.

The science of semantic thinking of creating a new reality will allow the human brain to maintain priority over the «smart», so-called «artificial intelligence».

1. Human needs and their satisfaction (realization)

The concept of «needs» is to a certain extent important for all human sciences, including the science of semantic thinking and the creation of a new reality. The key importance of the «need» in all manifestations of the human psyche follows from the information theory of P.V. Simonov. According to P.V. Simonov’s definition, «need is the selective dependence of living organisms on environmental factors essential for self-preservation and development, the source of activity of living systems, the motivation and purpose of their behavior in the surrounding world.» Further, he explains that «behavior is a form of vital activity that can change the probability and duration of contact with an external object that can satisfy the body’s need.» This definition of behavior, although it was formulated by P.V. Simonov even before the introduction of a computer and a mobile phone into a person’s life, is also applicable to speech behavior.

The concept of «need» is practically adjoined by such a phenomenon as «motivation», since the transformation of any need into an external realized behavior inevitably goes through a number of stages of «objectification» — interaction with the objects of satisfaction of the need. In fact, motivation is the second stage of the organization of purposeful behavior following the emergence of an urgent need, is based on taking into account the real state of the external environment, is like a «specified need».

Within the framework of the need-information approach, P.V. Simonov identifies the following groups of needs: material-biological, vital; social; knowledge of the surrounding world and one’s place in it; armed with skills and knowledge; overcoming obstacles on the way to the goal.

To these needs today it is necessary to add such a need as to be an interlocutor and a subject of verbal (written) communication in social networks and on the Internet.

P.V. Simonov’s theory makes it possible to actively investigate such phenomena generated by man as «temperament», «character», «personality», «intentions», «motives», as well as to protect the connection of the natural (native) language with self-consciousness and self-determination.

2. The brain creates its own information space

The human brain processes information in a single operating mode, which the American neuroscientist Bernard Baars called the global information space. If we add to this the information support of a person’s needs, his vital activity in the social environment, then this is his own information space that exists in the human brain to protect against external threats (irritations) and realize the need for language communication.

A common external physical information space – negotiations, the Internet, social networks, video conferences, mobile communications, satellite navigation, etc., and each person’s own individual information space exist together. Their continuous interaction ensures technological progress, which has become as real an entity as nature itself.

Each person is surrounded by his personal external subject-information space, which is continuously displayed in his own information space of the brain. Looking around, a person sees people close to him, work colleagues, interlocutors, things significant to him, photographs, books, paintings that physically confirm the reality of his existence in the past, present and the near future. The need for communication, the exchange of oral and written messages constantly accompanies a person, his social life, work, hobbies, sports, etc.

A person learns communication all his life, competing in the exchange of oral and written messages with interlocutors in his personal life, social environment, professional activity, on the Internet.

3. The continuity of the meaning of words and the variety of their uses

In its own information space, regardless of the physiological processes that the brain controls, as well as speech, being an essential component of the human body, a natural language of communication arises in dance (the language of bees), oral (utterances, singing), visual (pictures, photographs) and written (verbal and graphic signs) FORMS.

As V.V. Vinogradov noted, in the culture of any language, «a word is taken as the norm, freely moving from one verbal environment to another in the totality of its forms and meanings. The meanings of the word are stable and common to everyone who knows the language system. The use of a word is only a possible application of one of the meanings of the word, sometimes very individual, sometimes more or less common. The use of the word is not equal to its meaning and there are many semantic possibilities of the word hidden in this.

In today’s extreme conditions of information turnover of words in any languages, which requires the human brain to simultaneously perceive a large amount of information and instant semantic response to it, the word recognition has taken the leading positions of influence.

It is the recognition of a word, with its meanings and uses, that becomes in the brain’s own information space the most important center for the perception of utterances (written messages) and has a priority psychoemotional influence on the processes of thinking decisions regarding the response to the information perceived by it in almost any form and any degree of semantic orderliness or contextual chaos.

4. The brain’s creation of a Behavioral personality

The brain, in order to ensure the functional speech activity of a person, creates its assistant in its own information space – a Behavioral personality, and puts at its disposal the appropriate search engines – from the common community of its personal speech robots that provide thinking processes in the corresponding functional segments of the information space of the brain.

The following chatbots of the brain can be attributed to such semantic search engines that are controlled by a Behavioral personality:

relieving psychophysiological stress;

administration;

intentions, rights, obligations;

presentation and concealment of information;

managing negotiations and changing conversation modes;

maintenance of objects of attention;

speech correction;

detecting signs of lying;

use and disposal of information garbage;

managing and neutralizing emotions;

semantic logistics;

illusions and fantasies;

reasonableness and prejudice;

imagination and curiosity;

forgetting and guessing.

5. The creation of Semantic personalities by the brain

The brain, in order to ensure the functional speech activity of a person, creates its assistant in its own information space – a Semantic personality, and puts at its disposal the appropriate search engines – from the common community of its personal speech robots that provide thinking processes in the corresponding functional segments of the information space of the brain.

The following chatbots of the brain can be attributed to such semantic search engines that are controlled by a Semantic personality:

Frege’s semantic triangle;

The «idea of the idea» of the text;

«The realized idea» of the text;

compositions «Meaning-Image-Context» of the text;

The «reproduced idea» of the text;

synthesis of the expected response text;

librarians of the dictionary archive;

the realization of the formula – revelations mask the intentions;

creating texts with more orderliness;

appeals to the time factor;

foreign language;

semantic feedbacks from the perception of texts;

formation of concepts;

networks of all their created texts;

networks of all other people’s perceived texts.

6. Transformation of external information into internal and vice versa

In a person’s own information space, regardless of the physiological processes that the brain controls, as well as speech, repetitive algorithms arise for converting external information, the sources of which are the physical environment to which the interlocutor actually belongs, into internal (perception of the interlocutor’s utterance) and converting internal information into external (creating and voicing one’s utterance).

External information can include all types of scanning (abstract mapping) by the brain of sound and graphic texts into words, endowing them with a constant (basic) meaning and a variety of their use.

Internal information can include all types of internal dialogues, thoughts that are not formed into the texts of statements and written messages, as well as prototypes that have a «Realized idea», but for some reason, not expressed to the interlocutor or not sent to the user.

7. Creation of texts of statements and written messages

In a person’s own information space, regardless of the physiological processes that, like speech, are controlled by the brain, there are constantly activated and actually functioning algorithms of the brain, that is, algorithms of directed target thinking used by him to create each utterance and / or written message:

the emergence of the «Idea of the idea» of the statement;

search in your memory for words that satisfy the «Idea of the idea» that has arisen;

from the words satisfying the «Idea of the idea», the formation of the «Realized idea» of the text of the statement;

in order to influence the statements of the interlocutor on three vectors: informing-prompting-connection – creation of the composition «Meaning-Image-Context» of the statement;

creation of an alleged «Reproduced idea» immediately before voicing the utterance, which the interlocutor’s brain can and should create in the process of perceiving this utterance.

8. Formation of the composition of the «Meaning-Image-Context»

utterance

In its own information space, regardless of the physiological processes that the brain controls, as well as speech, there are algorithms for creating their own statements (and written messages), as well as algorithms for perception and analysis by the brain of the statements (and written messages) of the interlocutor.

The priority when creating their statements is to provide the composition «Meaning-Image-Context» with a given impact on the interlocutor.

The priority in the perception of the interlocutor’s statements is the identification of » Meaning-Image-Context» compositions compatible with their own statements in them by key and other words.

9. Manifestation of individual speech characteristics

In its own information space, regardless of the physiological processes that the brain controls, as well as speech, there are individual features of speech that manifest themselves throughout the entire human life cycle, namely:

culture or skills;

spoken or written language;

meaning or usage of the word;

presentation or concealment of information;

mistakes or misconceptions;

false or true memories;

priority of the past, present, and future;

the use of truth or falsehood;

illusions or fantasies;

reasonableness or prejudice;

imagination or curiosity;

recognition or guessing.

The brain entrusts the control and/or use of individual features of human speech to its Semantic personality.

10. Perception and analysis of the text of statements and written messages

In its own information space, regardless of the physiological processes that the brain controls, as well as speech, repetitive thinking algorithms arise, the functional orientation of which is associated with the perception and analysis of the texts of its statements and the statements of the interlocutor, as well as the texts of jointly drawn up and signed documents (protocol, agreement, contract, contract).

The sources of the presence in the text of signs of truth, lies, ambiguity are the following features of the presentation of semantic information:

General characteristics of the statement.

Logical structure.

Not structured presentation.

Abundance of details.

Particular characteristics of the content.

Matching the context.

Description of interactions.

Playback of conversations.

Unexpected development of events.

Specific characteristics of the content.

Unusual details.

Insignificant details.

Correct description of misunderstood details.

External associations.

References to your own state of mind.

Assessment of the condition of the participants of the described events.

Content elements reflecting motivation.

Spontaneous corrections and self-correction.

References to forgetfulness.

Doubts about the accuracy of the statement.

Statements against their interests.

Evidence and justification of their truthfulness.

The sources of the presence in the text of the signs of the composition «Meaning-Image-Context», as well as the dominance of «meaning», «image», «context» are the following words:

Information garbage.

Missing words, as well as intentional and/or accidental omissions of words.

Single words and their separate combinations.

Extra words.

Inappropriate words.

Incomprehensible words.

Incomprehensible environments of understandable words.

Keywords.

Words that can be attributed to informing.

Words that can be attributed to motivation.

Words that can be attributed to an opinion.

Words that can be attributed to the peculiarities of the author’s speech.

Words from which the knowledge used by the author can be reproduced.

Words that can be attributed to the formation of «Meaning», «Image», «Context».

Words that form the composition «Meaning–Image–Context» of the message.

Words that become signs of the presence of lies.

Words that can characterize the psychoemotional state of the author in the process of creating a text.

Words on the basis of which it is possible to make up the appearance of the author’s intentions.

11. Selecting, changing and using conversation modes

            In its own information space, regardless of the physiological processes that the brain controls, as well as speech, prototypes (repetitive verbal and non-verbal behaviors of interlocutors) of conversation modes arise, each of which has its own semantic intrigue and preferred scenarios for the exchange of statements:

Moderate silence;

Narrative exchange of views;

Identification of the interlocutor’s value system;

Question-answer dialogues;

Rejection of one’s own opinion;

Clash of arguments and counterarguments;

Joint analysis of the problem;

A tough discussion that turns into an argument;

Discussion of misunderstandings;

Discussing the past;

Programming the future;

Unexpected questions from the interlocutor;

Unexpected answers of the interlocutor;

Discussion of the final documents;

Checking feedback information.

The brain entrusts control and/or use of conversation modes to reach an agreement with the interlocutor to its Behavioral personality.

12. Overcoming semantic ambiguity of statements

            In its own information space, regardless of the physiological processes that the brain controls, as well as speech, thinking algorithms are formed that are necessary to overcome one, two, three, etc. component semantic uncertainties that arise in the statements of the interlocutors, which become an obstacle to achieving satisfactory agreements for the interlocutors during negotiations.

            Single-component semantic uncertainties, the sources of which are:

the interlocutor;

style;

intent;

goal;

result;

doubt.

The basis of two-component semantic uncertainties are the individual features of speech that manifest themselves throughout the life cycle of any negotiations, namely:

culture or skills;

spoken or written language;

meaning or usage of the word;

presentation or concealment of information;

mistakes or misconceptions;

false or true memories;

priority of the past, present, and future;

using truth or falsehood;

illusions or fantasies;

reasonableness or prejudice;

imagination or curiosity;

recognition or guessing.

Three-component semantic uncertainties, the sources of which are:

past-present-future;

intention-motive-task;

text «information»-text «motivation»-text «opinion»;

truth-lie-ambiguity;

agreement-disagreement-compromise.

13. Analysis of the success of the manifestation of his speech

            In order to analyze the success of negotiations after the completion of speech communication and assess the impact of their statements on their results, the following thinking algorithms arise in the brain’s own information space and are in a constantly active state in the future, the subjects of research of which are:

the reality of the agreement reached;

the danger of disagreements;

impact analysis;

modeling alternatives;

preservation of semantic reality;

understanding errors;

identification of misconceptions.

14. Transformation of new speech skills into competencies

After each speech conversation, after the completion of any negotiations on any subject of discussion, the brain in its own information space conducts a multi-level analysis of the impact of the exchange of statements with the interlocutor on the stability of its speech competencies and, based on the results of such analysis, makes changes to the previously formed and active psycho-emotional profile of a person.

The psycho-emotional profile of a person’s speech competencies is formed from childhood and already at an early stage of negotiation practice becomes stable and as individual as a person’s character. The brain entrusts the management of thought processes that ensure the continuous activity of the profile of speech competencies to its Behavioral and Semantic personalities.

The complex of the speech competence profile includes the following segments of thinking algorithms:

professionally significant characteristics;

individual psychological characteristics;

socio-psychological characteristics;

characteristics of communication behavior;

criteria for self-assessment;

psychophysiological characteristics.

Professionally significant characteristics:

• business qualities;
• impulse-volitional qualities;
• moral qualities;
• qualities that determine the motives of behavior;
• qualities that determine the attitude to the surrounding reality;
• personality orientation;
• attractiveness of professional activity;
• satisfaction;
• the presence of fatigue symptoms.

Individual psychological characteristics:

• neuropsychic adaptability;
• stress resistance;
• competence in interpersonal relations;
• conflict;
• sociability;
• social courage;
• speed of decision-making;
• ability to learn by traditional methods;
• cyclicity in monotonous work;
• overall performance.

Socio-psychological characteristics:

• inflexibility in communication;
• fear of uncertainty;
• comfort (lack of own opinion);
• the desire for power;
• self-doubt.

Characteristics of behavior in communication:

• cooperation;
• rivalry;
• compromise;
• avoidance;
• adaptation to the situation.

Criteria for self-assessment:

• sociable – introverted;
• balanced – excitable;
• compliant – standing on his own;
• slave – aspiring to leadership;
• independent – suggestible;
• careless – reasonable;
• undemanding – demanding;
• bold – timid;
• risk averse – risk-prone;
• soft – hard;
• intuitive – rational;
• distrustful – trusting;
• ambitious – dishonest;
• a realist dreamer;
• insightful – simple-minded;
• cautious – prone to innovation;
• independent – in need of support.

Psychophysiological characteristics:

• ability to concentrate attention;
• ability to switch attention;
• fidelity of color discrimination;
• ability to concentrate attention in conditions of interference;
• ability to switch attention in conditions of interference;
• fidelity of color discrimination in interference conditions.
• ability to work, including the pace of activity: accuracy; productivity; fatigue;
• overall success of the activity, in conditions of: interference; switching of attention; requiring color discrimination.

15. Creating a new reality

            So, all segments of the algorithms of semantic thinking and the creation of a new reality are comfortably located in their own information space of the human brain, are under the combined control of a Behavioral personality (material-vital needs) and a Semantic personality (information needs and a place on the Internet).

A word, a group of words, the image and sound of a word in speech communication in any natural language is a free semantic «molecule» that has its own internal basic meaning unchanged in the grammar system of a given language. It moves freely from one set of words in which it is included to another set of words in which it is included again, and so on to infinity of the human life cycle.

The semantic essence of a word is determined by its individual position in the language system in such a way as to always be recognizable in any new reality.

Functional segments of semantic thinking and the creation of a new reality, namely: the emergence of an «Idea of a plan» + the creation of a «Realized plan» + the creation of a «Meaning-Image-Context» composition aimed at three vectors of influence on the interlocutor’s statements: informing, prompting, coupling + the creation of a «Reproduced plan», the perceived statement of the interlocutor + criteria text analysis + the nature of semantic uncertainties and their overcoming on the way to reaching an agreement + individual features of speech + conversation modes, etc., they work in the process of speech communication using almost unchanged algorithms.

The semantic coordinates of the zones indicated in the diagram of the manifestation of thought processes, as well as the connections between them, change every 3-7 seconds necessary to create another utterance, depend on the pace of speech communication and the subject of discussion. However, the zones of manifestation of thought processes themselves, like independent factories that create semantic products, remain in their perimeters in the information space of the brain by their functional organization, as the ribosome, which synthesizes proteins characteristic of this cell, is unchanged and active, for example, in every cell of a living organism.

This complex of semantic thinking and the creation of a new reality is universal for every brain of every person and any foreign language in it. When studying, and later using the second, third, etc. language, the human brain, the owner of the native language, as it were rents out to itself the «production» zones of thought processes indicated in the diagram, replacing Russian words and their combinations with the corresponding words of the studied (used) a foreign language.

This becomes possible because all the mental procedures necessary for the exchange of statements (written messages) with the interlocutor are the same and can be used in any natural (native) language of speech communication.