Аннотация: This article discusses the possibility of using artificial intelligence in restaurant marketing. Artificial Intelligence is a new concept and business opportunity to improve the performance of companies. Artificial intelligence can analyze user data to determine the profiles of the target audience, identify the preferences of guests of establishments and study their behavior. The findings can help restaurateurs adopt new and effective strategies and methods. The introduction of AI personalizes guest requests and generates quality business content. Analyzing consumer data improves the quality of offers and helps build market trends.
The purpose of this study is to analyze and develop a concept for integrating AI into the marketing landscape of the restaurant business for the efficiency of business processes. The study used analytical, descriptive and comparative methods. Approaches to research: scientific, systemic, innovative. The object of the study is restaurant business establishments. The author plans to continue research into the implementation and impact of AI on the management and marketing of the restaurant business.