Аннотация: The article analyzes the different ways of psychological influence on human beings used in advertising. Namely four main categories of influence (affective, social, cognitive and visual) and five methods (social proof, personal identification, consumer risk, self-development need method), and examples of each are given and analyzed.
Ключевые слова: advertising, psychological impact, emotional impact, social impact, cognitive impact, visual impact, social proof, personal identification, consumer risk
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Global Challenges and Breakthrough Innovations: Bridging the Gap between Fundamental and Applied Research»