Аннотация: The article is devoted to the study of the theoretical foundations of creativity in advertising and its practical applicability. The article describes the technology of creativity and its role in creating an effective advertising campaign, as well as analyzes the successful promotion of the brand by means of creative advertising on the example of Friends Moscow.
Ключевые слова: advertising, creativity, creativity, creative technologies, branding, advertising campaign, Friends Moscow
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Global Challenges and Breakthrough Innovations: Bridging the Gap between Fundamental and Applied Research»