Аннотация: In most countries of the world, a significant part of the country's well-being is built on income from organizing a tourism business. In modern conditions, the tourism industry has a significant impact on the development of the global economy. In connection with economic growth, an increase in the cultural and material level of the population, tourism claims to be the leading export industry in the world. For the successful development of the tourism industry, it is necessary to create a competitive tourism industry that will satisfy the growing demand of consumers and make a significant contribution to the socio-economic development of the regions.
Ключевые слова: tourism industry, investment attractiveness, investment potential.