Аннотация: In given article we tried to consider the influence of the mode and advertisements on choice goods and services consumer on modern economic market. In the same way in article we have done the accent on psychology of the perception of the product by consumer with provision for such notions, as mode. In article we have considered in detail notions «Mode» and «Advertisement» with provision for change the development modern economic market. Tried to give their own determinations «Mode» and «Advertisement», considering opinions and findings scientist economist.