Аннотация: The article is devoted to America's leading ecommerce manufacturer, Amazon.com, Inc. Initially Amazon was set up as an online bookstore, and within several years the company grew into a large flourishing business. To date, Amazon is an Internet-based business enterprise that sells anything imaginable, but the company is primarily engaged in e-commerce, cloud computing, software and hardware products, digital streaming and artificial intelligence (AI) services.
In recent years, Amazon has achieved considerable success and become only the second $1 trillion business, after Apple. The company has done its best to keep up with the changes in the e-commerce industry, sleeping its way to the top. As a result, the firm maintained a constant upward trajectory, reaching heights that were previously unimaginable.
Thus, the article aims to highlight economic and cultural components of Amazon's success.
In recent years, Amazon has achieved considerable success and become only the second $1 trillion business, after Apple. The company has done its best to keep up with the changes in the e-commerce industry, sleeping its way to the top. As a result, the firm maintained a constant upward trajectory, reaching heights that were previously unimaginable.
Thus, the article aims to highlight economic and cultural components of Amazon's success.
Ключевые слова: Amazon, marketplace, market leader, economic force, cultural force, e-commerce platform, customer-orientation, innovations, diversity, Amazon’s “Flywheel”.
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Advances in Environment Research»