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Methods of psychological influence on an individual in advertising
The article analyzes the different ways of psychological influence on human beings used in advertising. Namely four main categories of influence (affective, social, cognitive and visual) and five methods (social proof, personal identification, consumer risk, self-development need method), and examples of each are given and analyzed.
advertising, psychological impact, emotional impact, social impact, cognitive impact, visual impact, social proof, personal identification, consumer risk
Статья опубликована в сборнике «International Conference on Global Challenges and Breakthrough Innovations: Bridging the Gap between Fundamental and Applied Research».