Аннотация: Reflection of changes in the representation of men and women in advertising. In recent years, there has been a shift from traditional stereotypes to a more diverse and inclusive way. In advertising, it is increasingly possible to see men and women reflecting different social and cultural characteristics, as well as a variety of physiques, ages and professions. This trend indicates the desire of advertisers to create more realistic and diverse images, which allows them to attract a wider audience and strengthen the brand's position in the market
Ключевые слова: trend, perception, stereotype, male image, female image, gender, tolerance, gender norms, masculinity, femininity.
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Global Challenges and Breakthrough Innovations: Bridging the Gap between Fundamental and Applied Research»