The trend of development of male and female images in modern advertising

Reflection of changes in the representation of men and women in advertising. In recent years, there has been a shift from traditional stereotypes to a more diverse and inclusive way. In advertising, it is increasingly possible to see men and women reflecting different social and cultural characteristics, as well as a variety of physiques, ages and professions. This trend indicates the desire of advertisers to create more realistic and diverse images, which allows them to attract a wider audience and strengthen the brand's position in the market

trend, perception, stereotype, male image, female image, gender, tolerance, gender norms, masculinity, femininity.