Аннотация: In the article, the phenomenon of advertising from the linguistics point of view is considered. The influence of advertising on the client depends on its content: positive vocabulary, a clear text structure, native language means of expression.
Ключевые слова: advertisement, structure, natural language means of expressiveness
Статья в сборнике научных трудов по материалам конференции (форума) «II International conference on modern researches in science and technology»