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The influence of humor on the perception of advertising
The article describes the main aspects of the use of humor in brand advertising campaigns and its perception by the audience. Humor is a unique tool for promoting goods and services, which has long been used by marketers to draw attention to their brand.
humor, advertising, perception, promotion, influence.
Статья опубликована в сборнике «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations».