Аннотация: The article describes the main aspects of the use of humor in brand advertising campaigns and its perception by the audience. Humor is a unique tool for promoting goods and services, which has long been used by marketers to draw attention to their brand.
Ключевые слова: humor, advertising, perception, promotion, influence.
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations»