Аннотация: The article analyzes the main tools of musical promotion, the advantages and disadvantages of each of these tools, emphasizes the importance of the right combination for effective promotion in the musical show business using the example of Russian artists.
Ключевые слова: music promotion, Russian artists, music industry, social networks, music videos, concerts, supply and demand, visual image, merchandising
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations»