Features of the promotion of luxury fashion brands

The text analyzes the concept of a "luxury brand", identifies the distinctive features and features of the audience of luxury brands, and features of marketing promotions of luxury brands. The distinctive features of the mass-market brand and its promotion are revealed. And the features of the promotion of the luxury brand and the mass market of the fashion brand are analyzed.

advertising, luxury brand, mass market brand, brand ecosystem, H&M, Chanel, signs of luxury, fashion.