Аннотация: The article analyzes advertising and national traditions of various peoples. Namely, advertising in the USSR and advertising in Japan, as well as examples of each are given and analyzed.
Ключевые слова: advertising, peoples, emotional impact, social impact, traditions, folk traditions.
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations»