Аннотация: The article is about a unique method of promotion used by the fashion house Balenciaga. It reveals not only the essence of this method, but also its impact on the reputation and image of the brand. It also reveals the pros and cons of this method of promotion.
Ключевые слова: advertising, psychological impact, emotional impact, Balenciaga, promotion method, image, reputation, PR
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Navigating Global Challenges through Research Discoveries and Innovative Approaches: An Interplay of Fundamentals and Applications»