Communication in politics in the context of communication tactics

The article deals with the problem of communicative tactics as a factor of political communication. The concept of “communicative tactics” is concretized, its genesis is traced, the key approaches and frequency communication tactics characterizing the speeches of a public and political figure are identified. It is concluded that the effectiveness of political communication depends on a number of factors, one of which is the choice of a communicative strategy.

communicative strategy, communicative tactics, communicative behavior, effective communication, communicative interaction