Аннотация: The article deals with the problem of communicative tactics as a factor of political communication. The concept of “communicative tactics” is concretized, its genesis is traced, the key approaches and frequency communication tactics characterizing the speeches of a public and political figure are identified. It is concluded that the effectiveness of political communication depends on a number of factors, one of which is the choice of a communicative strategy.
Ключевые слова: communicative strategy, communicative tactics, communicative behavior, effective communication, communicative interaction
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Navigating Global Challenges through Research Discoveries and Innovative Approaches: An Interplay of Fundamentals and Applications»