Аннотация: This article is devoted to the study of the most relevant advertising for different generations, discusses generations and ways of communicating with them. The need to focus on the generation of the target audience for promotion through marketing activities has been studied. A review of the types of generations in modern reality is carried out. The types of basic communications with generations Z, Y, X, baby boomers and alpha have been identified.
Ключевые слова: advertising, marketing, interaction, generational types, relationship marketing.
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Advanced Research and Innovation»