Аннотация: The article discusses the issues of understanding the phenomenon of transit advertising and analysis of its effectiveness. The positive and negative sides of the object of study are presented, research data on the perception of this type of advertising by a person are analyzed, conclusions are drawn about the ratio of pros and cons of advertising on transport these days.
Ключевые слова: transit advertising, advertising image, transport
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Sustainable Development in Sciences, Management & Technology»