Аннотация: The article analyzes the features of advertising and PR in the K-POP industry in South Korea. Features of media space in South Korea, influence of K-POP performers on society and its behavior have been studied. Also, are given and analyzed examples of advertising and PR in the music industry of K-POP.
Ключевые слова: advertising, PR, K-POP, South Korea, music industry, audience, public impact, communication.
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations»