Аннотация: This article deals with the topic of creating a brand character for a particular product or service, which is the main part of the product image. Here the main concepts related to this topic are analyzed, as well as the stages of creating a corporate character are described sequentially.
Information from the Internet served as the database for this research, and some brand characters of various well-known companies were also considered.
The results of the study were conclusions related to the process of developing a brand character for a product or service.