Аннотация: The work is devoted to identifying the features of promotion on the social network Instagram*. The article pays attention to the specifics and means of promotion on this platform, as it has its own characteristics, which requires certain approaches when promoting products.
Ключевые слова: Instagram, promotion, social network, promotion tools, advertising, bloggers, targeting, brand, sales
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations»