Аннотация: The word "clip" in English means any piece of text, excerpt from a film, or clipping from a newspaper or magazine. Clips carry no sense load, they are simply composed of several related images. Therefore, the term "clip thinking" refers to the habit of perceiving information using a short, bright, very expressive image. Such thinking is characterized by superficial, figurative, intuitive. In extreme situations requiring high-speed processing of a large array of disparate information and rapid decision-making, clip thinking provides effective behavior in terms of adaptation and survival.