Аннотация: The article examines the specifics of promoting an advertising agency at the initial stage of its activity. Key constraints faced by a young agency when entering the market are analyzed: a limited budget, lack of reputation, and a narrow portfolio. A prioritization logic for choosing promotion channels for the first two years is proposed, taking into account the agency's stage of development. Tools that provide the highest return on minimal investment are described: networking, content marketing, the personal brand of the founders, and partnership strategies.