Аннотация: The work is devoted to identifying the special features of a luxury brand in the fashion industry and ways to promote such companies on the market. The article pays attention to the market positioning of luxury brands and luxury products in the fashion industry.
Ключевые слова: promotion, luxury brand, fashion, positioning, tools, advertising, marketing research, product, public relations.
Статья в сборнике научных трудов по материалам конференции (форума) «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations»