Аннотация: The article discusses the features of the implementation of marketing functions in an international company. Based on the analysis of theoretical and practical experience, certain stages of implementing the strategy of entering the international market are proposed and strategy evaluation criteria.
Ключевые слова: marketing function; evaluation of a strategy
Статья в сборнике научных трудов по материалам конференции (форума) «International conference on Research in Engineering, Science and Technology»