The fundamental laws of thinking, which allow the brain to transform the chaos of the diversity of the use of words into the ordering of the natural meanings of words, ensure the continuity of any speech communication, during which the goals of utterances are not the interlocutor, but his utterances.

Exclusively through the utterance, through their objective essence, objective perception and understanding, including the use of semantic intuition, the opportunity opens up for the interlocutors to indirectly penetrate into each other’s own information space, into the thought processes of transforming their intentions into statements.

Creating an utterance

In the process of the brain creating its utterances, the order of thinking ensures the sequence of the following fundamental semantic events:

• the emergence of the «Idea of the idea» of the utterance;
• identification and scanning of words from memory according to the criterion «meaning + usage» and the formation of verbal content for further distribution around the «Idea of the idea»;
• formation of the «Realized idea» of the utterance by including or excluding already selected words, as well as words additionally found in the depths of memory for use;
• completion of work with words and creation of several variants of the «Meaning-Image-Context» compositions of the utterance to prepare ready-made prototypes of the utterance on their basis, each of which provides semantic impact on the interlocutor in its own way;
• control of the interlocutor’s perception of his voiced utterance and on the basis of information obtained from the analysis of the interlocutor’s counter (response) utterance, making changes and additions to the «Idea of the idea» of his semantic impact on the interlocutor.

A key semantic search engine activated by the brain when creating an utterance

The key semantic search engine for the brain when creating utterances becomes the word MOTIVATION, which gathers around itself a lot of uses of other words that have already been scanned from memory to implement the «Idea of the plan».

Motivation is a universal semantic search engine in the process of creating statements, because:

• The «idea of the idea» of the utterance prompts the brain of the author of the utterance;
• The «realized idea» of the utterance, no matter how spectacular it may be after the completion of its creation, prompts the interlocutor’s brain to concrete actions, preferably those that are encoded in this utterance.

            Perception of the utterance

In the process of the brain’s perception of the interlocutor’s statements, the order of thinking ensures the sequence of the following fundamental semantic events:

• separation of recognized words, that is, words in the unity of their meaning and use, from other words for which the connection «meaning + use» has yet to be further identified (established);
• the choice, with some uncertainty about their priorities, of keywords that can make up the composition «Meaning-Image-Context» of the utterance;
• the establishment of words whose functional meaning is related to:

1. informing;
2. target influence on the interlocutor perceiving the statement;
3. creating an opportunity to combine statements in the direction of reaching an agreement;

• formation of a set of words missing from the utterance, since according to the identified signs of the logic of the utterance, such words should have been present in it;
• analysis of single words and their separate combinations in different fragments of the utterance;
• analysis of superfluous words, their combinations, by semantic relation to keywords;
• analysis of such words and their combinations that can characterize the psychoemotional state of the interlocutor in the process of creating a perceived utterance.

A key semantic search engine activated by the brain when perceiving an utterance

The key semantic search engine of the brain when it perceives the interlocutor’s utterance becomes the word RECOGNITION, which first of all finds words in the text of the interlocutor’s utterance, the memorization of which was accompanied by a significant variety of their use.

Recognition is a universal semantic search engine in the process of perceiving the statements of the interlocutor, because:

• the recognition, influence and control of words in one’s utterance is focused by the author’s brain on their meanings;
• the recognition of words and their specific influence on the composition «Meaning-Image-Context» of someone else’s utterance when it is perceived is focused by the brain, as a rule, only on the variants (variety) of their use.

Individual features of speech

The presence of individual features of a person’s speech in the texts of his statements (written messages) must be attributed to the fundamental signs of the manifestation of a real, and not a game (role) personality. These signs can also be considered indicators of the internal psycho-emotional state of a person initiated by characteristic speech communication. The more intense communication becomes due to various psycho-emotional reasons, the brighter and more diverse the individual features of speech are manifested in it. Semantic features of speech, like X-rays, provide access to the architecture and structure of the information space of the brain of the author of the statement, which allows you to analyze the influence of upbringing, education and human activity on his ability to exert a verbal influence on the interlocutor.

A simple summation of the individual speech characteristics of each person irreversibly leads to an infinity of possible ways of their manifestation. In the course of experimental studies, the following were attributed to the most significant paired individual features of speech, divided into three main groups:

• Always active in the process of speech communication:
• Culture or skills;
• Spoken or written language;
• Meaning or usage of the word.
• Passive, but self-activated depending on the subject of discussion:
• Presentation or concealment of information;
• Mistakes or misconceptions;
• Reasonableness or prejudice.
• Passive, but independently activated in a situation of psychoemotional tension of a person.
• False memories or true memories;
• Past or future;
• True or false;
• Illusions or fantasies;
• Imagination or curiosity.

The manifestation of individual features of speech, especially the above-mentioned paired ones, in which the two semantic components, as a rule, are not compatible and are in continuous competition with each other for their priority influence in the process of speech communication, become unexpected for the interlocutors. This competition changes according to the following formula: the presence of individual speech features in an utterance or written message becomes an important source of additional information about a person’s personality, including biography, upbringing, education, nature of activity, professional competencies, hobbies, preferences, negotiating experience, etc.

The dynamics of changes in the influence of paired individual features of speech is related to which component of the pair more often dominates in the process of creating its utterance, and which component of this pair dominates in the process of perception of the utterance created and voiced by the interlocutor.

It is the component of the pair that dominates that becomes for the brain a SEMANTIC SEARCH ENGINE for the meanings and uses of each word, even those words that are deeply hidden in memory or continuously wander in the semantic archive of a person’s personality.

Culture or skills

The emergence and formation of this feature of speech begins in childhood, and its development and influence on the achievement of communication goals continues throughout the life cycle. The primary component of this feature of speech becomes «culture». The secondary component is «skills». In each particular case, a person’s speech is dominated by either «culture» or «skills».

In the process of creating an utterance and activating this feature of speech, «culture» dominates and becomes the object of close attention for the brain. The lack of influence of «culture» makes the created statement less effective.

In the process of perceiving the interlocutor’s utterance and activating this feature of speech, «skills» dominate and become the object of close attention for the brain. The lack of influence of «skills» on the process of perceiving the interlocutor’s utterance weakens the accuracy of understanding the utterance and forming an adequate response to it.

Spoken or written language

«Oral» or «written language», although they can exist without each other, are formed almost simultaneously and immediately enter into a competitive struggle among themselves for dominance.

Together, like other paired speech features, they form their speech feature together. In the process of negotiations, business communication, as a rule, there is a subject of discussion on which the interlocutors would like to reach an agreement. This assumes that a corresponding joint written text will be agreed upon and signed following the results of the conversation.

In the process of creating an utterance, the «written language» dominates and becomes the object of close attention for the brain, since the brain’s desire to exert as much influence on the interlocutor as possible is great.

In the process of perceiving the interlocutor’s utterance, the «oral language» dominates and becomes the object of close attention for the brain, since for a convincing understanding of the intentions and true goals of the interlocutor, an analysis of a significant number of his statements is necessary, which means that a quick transition to the next cycle of exchanging statements becomes part of the strategy of specific speech communication.

Meaning or usage of the word

This feature of speech demonstrates the level of:

1) the ordering of the brain’s own information space;

2) the activity of memory and the conditions of packing words in it;

3) the effectiveness of speech borrowing;

4) functional diversity of the individual semantic archive.

In the process of creating an utterance, the «meaning» of the word dominates and becomes the object of close attention for the brain, since each created utterance must work to achieve the goal of communication, must influence the interlocutor and be extremely understandable to him.

In the process of perceiving the interlocutor’s utterance, the «use» of the word dominates and becomes the object of close attention for the brain, since an objective understanding of the intentions and true goals of the interlocutor requires an analysis of a significant number of his statements, which means that a quick and repeated transition to the next cycle of exchanging statements is required.

Presentation or concealment of information

In the semantic analysis of any statement or written message in terms of content and size, it is possible to identify both signs of presentation of some information and signs of concealment of some information. Such a natural ability of the brain is transformed in the process of communication into individual features of human speech. If the subject of business discussion is complex, then continuous management of competition for dominance between «presentation» and «concealment» of information becomes mandatory. Otherwise, the exchange of statements will not only lead to misunderstanding between the interlocutors, but will also become a significant semantic obstacle on the way to reaching an agreement.

In the process of creating an utterance, the «concealment» of information dominates and becomes the object of close attention for the brain.

In the process of perceiving the interlocutor’s utterance, the «presentation» of information dominates and becomes the object of close attention for the brain.

Mistakes or misconceptions

«Mistakes» and «misconceptions» always accompany speech communication, as well as any kind of human activity. The subject of negotiations reduces the semantic scope of the influence of this individual feature of speech on the creation of their statements and the perception of the statements of the interlocutor. Intentions, inflated expectations regarding the results of communication, emotions largely activate this individual feature of speech.

In the process of creating an utterance, it is «mistakes» that dominates and becomes the object of the brain’s close attention.

In the process of perceiving the interlocutor’s utterance, it is «delusions» that dominates and becomes the object of close attention for the brain.

Reasonableness and prejudice

«Reasonableness» and «prejudice» compete with each other for influence not only in the semantic sphere of speech communication, but also in the behavioral sphere, which is not related to the exchange of statements, but nevertheless, continuously accompanied by internal dialogues.

In the process of creating an utterance, «reasonableness» dominates and becomes the object of close attention for the brain.

In the process of perception, the statements of the interlocutor dominate and become the object of close attention for the brain of «prejudice».

False memories or true memories

This individual feature of speech is usually found in a person in a passive state and is activated in situations of psychoemotional tension. For example, if in the process of mental activity of the brain there is a shortage of invented «false» memories, the brain supplements them with «true» memories and vice versa.

In the process of creating utterances, «truthful» memories dominate and become the object of close attention for the brain.

In the process of perceiving the interlocutor’s statements, «false» memories dominate and become objects of close attention for the brain.

Past or future

This feature is in a person in a passive state. In the process of exchanging statements, the interlocutors easily and naturally operate with descriptions from the past, then arbitrary appeals to the future. The interlocutors do this as easily, repeatedly and almost imperceptibly as the transitions from spoken to written language and back.

In the process of creating an utterance, the «past» dominates and becomes the object of close attention for the brain.

In the process of perception, the interlocutor’s utterance dominates and becomes the object of close attention for the brain of the «future».

True or false

This individual feature of speech, even while in a passive state, controls the activity of «truth» and the activity of «lies», as if they are two opposite banks of a semantic river of continuous exchange of statements between interlocutors.

Usually, the interlocutors ignore the confrontation (competition) of «truth» and «lies» and easily move from one half-truth to another. However, the real replacement of «truth» with «lie» or vice versa requires a significant psycho-emotional tension from a person, which is difficult to hide from the attention of the interlocutor.

In the process of creating an utterance, the «truth» dominates and becomes the object of close attention for the brain.

In the process of perceiving the interlocutor’s utterance, the «lie» dominates and becomes the object of close attention for the brain.

Illusions or fantasies

«Illusions» are semantically more stable than «fantasies». This individual feature of speech is not often activated during negotiations, since the presence of the subject of communication disciplines the content of the interlocutors’ speech, in which there is little room for the manifestation of «illusions» and «fantasies».

In the process of creating an utterance, the «illusion» dominates and becomes the object of close attention for the brain.

In the process of perceiving the statements of the interlocutor, the «fantasy» dominates and becomes the object of close attention for the brain.

Imagination or curiosity

This individual feature of speech is activated during the discussion of complex events by the interlocutors, the confrontation of the exchange of opinions containing a large number of various details.

In the process of creating utterances, «curiosity» dominates and becomes the object of close attention for the brain.

In the process of perceiving the interlocutor’s utterance, «imagination» dominates and becomes the object of close attention for the brain.

Individual features of speech only seem to be a lifelong burden on a person

The interlocutors are always, either intuitively or consciously, interested in making sure that in the process of verbal communication, each of their statements would be understandable, reasonable and non-irritating for perception. Each interlocutor seeks to identify in the statements of the other interlocutor signs of the manifestation of a natural, rather than artificially created personality appearance and thus gain access to an understanding of competencies and intentions.

Formed naturally, but sometimes under the pressure of random events, individual features of a person’s speech do not disappear throughout his life. In ordinary everyday communication, this gives the language an attractive naturalness. However, in business communication, invariable and characteristic individual features of speech sometimes become significant semantic obstacles to mutual understanding between interlocutors and reaching an agreement between them.

However, controlling the brain by the activity of individual speech features is not only possible, but also necessary. This gives rise to unlimited possibilities of using a special semantic form of influence on the interlocutor in harmonious combination with the impact on him of the «meaning», «image», «context» of each of his utterances.