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Instagram as a platform for promoting goods and services
The work is devoted to identifying the features of promotion on the social network Instagram*. The article pays attention to the specifics and means of promotion on this platform, as it has its own characteristics, which requires certain approaches when promoting products.
Instagram, promotion, social network, promotion tools, advertising, bloggers, targeting, brand, sales
Статья опубликована в сборнике «International Conference on Interdisciplinary Solutions for Global Challenges: From Fundamental Research to Practical Innovations».