Аннотация: The purpose of this article is to research the importance of globalization in today’s world with Red Bull. The author tells about the process of becoming a large empire for Red Bull which would be impossible without borrowing knowledge about the market of another state with a different mentality. The aspect related to the development of international economic law was also revealed. The study uses historical and analytical methods. In the end, the author summarizes the achievements of a fairly young company in less than 50 years of its existence once again focusing on the huge impact that globalization had in the history of the formation of Red Bull as a giant empire.