Аннотация: The modern economy requires enterprises and companies to conduct effective work in the field of reputation management, especially in the aspect of the emergence of a variety of tools for building digital advertising and PR.
Ключевые слова: digital advertising, PR, reputation management, brand information field, reputation assessment
Статья в сборнике научных трудов по материалам конференции (форума) «International Research Conference on Economics, Arts and Sciences»